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Sophie Koijmans
PROJECT MANAGER
sophie@vengean.com
+31 6 30 80 50 22
Our new work for fashionable optical retailer eyes + more, part of the nexeye group, marks a major milestone in its journey to become Europe’s leading eyewear destination. As one of the continent’s fastest-growing eyewear brands, eyes+more is transitioning from a functional provider to a true fashion and lifestyle destination. Aiming for 1,000 locations with an ambitious rollout of nearly two new stores per week across Germany, Austria and Sweden.
The new brand positioning, way more you, shifts the focus from functional eyewear to fashion-forward self-expression. To embody this, we partnered with European style icon Syvie Meis. As the official brand ambassador, Sylvie represents the brand’s versatility – moving effortlessly between glamour and business – and will even launch her own exclusive designer line, turning glasses from ‘need-to-haves’ into ‘want-to-haves.’
The campaign is brought to life through a multi-touchpoint strategy including ‘Sylvie & Friends’ TV films, online video and a refreshed in-store experience. By claiming the color orange and a unique ‘way more…’ linguistic style, this 360-degree rollout ensures high brand recall and a seamless omnichannel experience across Germany, Austria, and Sweden.