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Re-introducing its famous tagline, which plays on the optical retail chain’s name (which in Dutch is also a personal first name, where the last name means “Different”), Hans Anders delivers the best service and quality in optical products and care (and hearing aids), for the best price in the market. Value for money in omnichannel retail with more than 400 stores in The Netherlands and Belgium and online. For the new campaign we kicked off with this emotionally compelling TV-commercial about a young girl going to school for the first time with glasses on and shows how Hans Anders values the importance of good eyesight and looking good. We created further a, 360-degree on-, offline and instore campaign to support and amplify Hans’ value for money proposition.