Let us know how we can help you and we will get back as soon as possible.
Send a message to:
Sophie Koijmans
PROJECT MANAGER
sophie@vengean.com
+31 6 30 80 50 22
Following the record-breaking success of our Dutch campaign, Hans Anders and VENGEAN are now bringing the same impactful formula to the Belgian market. To kick-off this chapter, we partnered with the legendary Koen Wauters, frontman of Clouseau and a national icon, and his influencer daughter Zita, marking a significant step in the brand’s international evolution.
The strategy remains rooted in a simple truth: Hans is for everyone. Even for Belgium’s most famous father-daughter duo, who appreciate quality and service just as much as anyone else. By featuring Koen and Zita as their authentic selves, the campaign highlights the brand’s ‘3=1’ Share Together’ deal through a relatable and humorous lens.
While the Wauters family brings the message home in Belgium, a parallel campaign featuring Yvon Jaspers runs simultaneously in the Netherlands. This synchronized roll-out proves the universal power of the ‘Alleen de prijs is Anders’ strategy.
Rolled out via an extensive omnichannel strategy in both Flemish and French, the 360-campaign spans TV, radio, social media and in-store promotions, cementing Hans Anders as the most accessible optician across the borders.