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Sophie Koijmans
PROJECT MANAGER
sophie@vengean.com
+31 6 30 80 50 22
Building on the momentum of recent successes, our latest Hans Anders campaign welcomes the much-loved TV presenter and documentary maker Yvon Jaspers as the brand’s newest family member. This 360-degree campaign reinforces the mission to make premium eye and hearing care accessible to all, through the lens of one of the nation’s most trusted personalities.
The ‘Alleen de prijs is Anders’ positioning continues to be a powerful differentiator in a market of premium-priced competitors. Accompanied by her teenage daughter Keesje, and their two Labradoodles, Yvon visits the store to benefit from the popular 3=1 offer. She is pleasantly surprised to discover the deal is shareable, allowing Keesje to pick a pair of glasses as well. Together they showcase how Hans caters to every generation and prove that visiting the store is a fun experience.
The impact of using relatable national celebrities as themselves, now also extends across borders. While Yvon champions the brand in the Netherlands, a parallel campaign featuring Belgian icon Koen Wauters and his daughter Zita targets the Flemish and Walloon markets.
Launched 360 across television, digital channels, and high-impact in-store promotions, this campaign is a testament to a strategy that combines star power with genuine accessibility.