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VENGEAN proudly introduced French plant based meat brand La Vie in the Netherlands and Belgium. This cheeky challenger brand is already renowned for conquering the shelf for pork substitutes in France with a daring marketing strategy and ditto high-profile communication. La Vie’s mission is to help people evolve from eating animal meat to plant based meat, with a big smile on their face. Why? Because La Vie’s unique, patented vegetable fat is healthier, better for people, animals and the planet and… just as tasty!
We developed the (D)OOH, Social, POS activation and influencer marketing campaign. In addition to our own creative executions, we also collaborated with famous Parisian agency Buzzman, adapting the famous ‘It’s not a joke / The Gathering’ OOH poster for the Dutch and Belgian markets. Needless to say, we love energising La Vie, contributing to a better world in which pigs are friends, not food, with a vengeance!