Little Cow & Cookies is a new, irresistible mix of organic ice cream from with milk from little Jersey cows and unique cookies. Swirled into a biodegradable tub and recently introduced at Albert Heijn supermarkets; we positioned it as the best ice cream of and for the world: big flavour for a small planet! We supported the launch with a multi-channel campaign in Social, experiential and in-store.
And we didn’t stop there. This year, we shot a campaign on location at The Organic Jersey Farm that introduces brand personality Fenna – a young, modern slightly bohemian farmer who loves ice cream as much as she loves to protect the planet. In the campaign – which consists of videos, animated socials posts and in -and near-store activation – Fenna shows us around her dairy farm, the packaging and the five flavourful flavours. Everyone’s in for a treat!