LIVE LIKE AN ATHLETE

Big idea


LIVE LIKE AN ATHLETE

Physiotherapists at Trias gained their expertise in treating professional athletes. However, they became convinced that everyone should have access to their top-notch therapy. That is why they now offer their unique sports physiotherapy approach to a much broader public. We strategically positioned the brand, created a new Brand Story, claim, logo, visual identity and communication concept to match their point of view with the overarching theme: “Live like an athlete” (“Leven is topsport” for the Dutch market). A statement that drives home the notion that when we are fit beyond everyday requirements, we are better able to face life’s curve balls.