Physiotherapists at Trias gained their expertise in treating professional athletes. However, they became convinced that everyone should have access to their top-notch therapy. That is why they now offer their unique sports physiotherapy approach to a much broader public. We strategically positioned the brand, created a new Brand Story, claim, logo, visual identity and communication concept to match their point of view with the overarching theme: “Live like an athlete” (“Leven is topsport” for the Dutch market). A statement that drives home the notion that when we are fit beyond everyday requirements, we are better able to face life’s curve balls.