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Ecorus is the conduit between the sun and humanity – one of the world’s leading one-stop solar energy shops. Unlocking the sun’s limitless power for all and creating innovative energy solutions for the private, commercial and public domains. We positioned the brand Ecorus, gave it a unique voice and visual identity and created a completely new communications concept with the theme “Shine bright.” With an S-shaped brand property called the “Solar.” We even created a completely new language, with a glossary of words revolving around solar power and its positive product: sunshine.