TURNING CHEMISTRY CIRCULAR

About the project

Renowned science fiction writer Arthur C. Clarke once stated that “Any sufficiently advanced technology is indistinguishable from magic.” ChainCraft is an advanced biochemical scaleup that has mastered the ability to transform organic waste into a whole range of circular chemicals, at scale. Medium chain fatty acids, or MCFA’s, to be specific. Replacing – among others – palm oil and fossil oil- and lubricants.

Sounds like magic? The effect that ChainCraft’s drop-in sustainable solutions have on a huge range of industries from food & beverage to heavy industry & engineering, is nothing short of miraculous.

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We collaborated with ChainCraft’s founders and key stakeholders to help the brand claim a bigger share of the future, developing a new fame-generating brand strategy, -theme, visual ID and communications concept. With “Waste working wonders” as its new claim, ChainCraft is ready to win over customers at both ends of the spectrum, from waste stream producers to global brands eager to use ChainCraft’s solutions, making their products healthier and their processes more sustainable.