HANS & LEE & LIESJE

About the project

When a national icon – with a penchant for gold-rimmed glasses and golden microphones - goes shopping for a new pair of specs, you expect nothing less than… gold. Enter Lee Towers - Rotterdam legend, master of the golden mic, and lifelong aficionado of bold eyewear.

Together with his granddaughter Liesje, Lee stars in our latest national 360-degree campaign for optical retailer Hans Anders. Following in the footsteps of André van Duin, Janneke van der Heijden, Yvon Jaspers and her daughter Keesje, the duo brings the famous shareable 3=1 deal to life with warmth, charm, and a healthy dose of Rotterdam tongue-in-cheek. Nice detail: the very first Hans Anders store opened its doors over 40 years ago on Rotterdam's very own Zwart Janstraat.

We developed and produced a high-energy TV commercial, (D)OOH, Social, digital, CRM, and in-store displays and brand activation. All-in-all this 360-campaign once again proves that Hans Anders really is for everyone. Even Dutch royalty from the world of entertainment knows where to find top-notch quality, stellar service, and iconic style - without paying a king’s ransom. Because whether you’re beltin’ out ballads with a golden microphone or just looking for the sharpest specs in town, Hans is there for you with the best deal in town: Alleen de prijs is Anders (Only the price is different).

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