SUPERCHARGED HEATING

About the project

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How do you turn a Delft-based tech startup into a high-end lifestyle icon and help accelerate its growth? Meet Tarnog. Their revolutionary Heat Turbine replaces traditional gas boilers in just one day - no compromises, no outdoor units. But to truly disrupt the energy transition, they needed to shift from raw mechanics to pure emotion. And that's where we came in.

Targeting an upper- and upper middle class audience buying, renovating or upgrading their often older homes, we supercharged Tarnoc's brand strategy, moving the brand from an 'alternative heat pump' to an irresistible luxury asset. Under the banner of "Supercharged Heating," we engineered a sleek, high-performance visual identity inspired by premium automotive design. Its signature element? The 'Powerglow' - a distinct visual brand asset radiating warmth and high-tech power.

By blending authority with desirability, we repositioned a complex installation as the ultimate, sustainable home upgrade for affluent homeowners. We didn't just launch a rebranding; we sparked an entirely new category. The Tesla of heating has arrived.