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We rebranded Hans Anders Retail Group – the company behind multinational optical retail chains eyes + more, Hans Anders and Direkt Optik – and created an exciting new brand. Nexeye is bound to take the world of optical retail by storm with the following claim: value in view of the future.
We developed a matching logo and brand property that is full of symbolic meaning. It combines the shape of an eye, a horizon and the planet to represent nexeye’s strong belief that eyecare should be affordable and accessible to everyone.