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To further support growth and claim a greater share of the future for NIBC at home and abroad, we rebranded both NIBC Corporate and NIBC Direct with a single-minded purpose, under one unifying visual identity. In line with NIBC’s new strategy and purpose “enabling ambitions by financing assets,” we developed the new brand portfolio strategy, positioning, brand story, logo, visual identity and ensuing cross-channel communications concept. The bank’s bold and striking new look powerfully portrays its drive and entrepreneurial spirit, with a vengeance!