SUAS is a new subsidiary company of Schouten en Nelissen, a renowned educational institution. They seek to strengthen the impact of individuals, teams and organisations by offering a combination of hard and soft skills that are needed to excel as an individual and professional. We renamed them as power skills, positioned the brand and created a new visual identity with the following claim: power up your skills!
We rolled out the creative concept across assets from OLV, radio and (D)OOH to Social and Display, including their new website. In addition to these executions, we shot a commercial that introduces the different power skills from a woman’s point of view who uses them to master her workday. Energising SUAS to power up skills with a vengeance!